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Traditional Publishing


Köehler Books awards traditional contracts every year, and each one is carefully considered and chosen. Many come to us by way of agents or very experienced authors, but every manuscript has potential, even those from debut authors.

Our criteria for authors seeking a traditional deal include:

  1. An amazing and inspired story that is superbly crafted and edited
  2. Collaborative authors who have an entrepreneurial attitude
  3. A verifiable track record of sales success from previous titles
  4. A strong marketing platform and promotional plan
  5. A dedicated following of readers

Included Features with a Traditional Contract:

  • Turnkey publishing and management by Köehler Books
  • Softcover, hardcover and e-book
  • Award-winning custom editing and design
  • Publishing contract with a 3+-year+ term
  • ISBNs for softcover, hardcover and e-book are included
  • Cooperative team treatment of author
  • Print and digital full distribution through Ingram to 39,000 bookstores and online retailers
  • 30–50% author royalties on print and digital net sales, 50% on audio and foreign rights sales.
  • Possible advance on royalties
  • Inclusion in Ingram’s catalogs, Edelweiss and Overdrive
  • Our marketing program includes tip sheet, media releases, book Web page, cover polls, and promotion of the book to booksellers, Ingram and other distributors. We also coach authors on social media and other marketing through the life cycle of the book.
  • 20 copies of your softcover and a hardcover proof
  • Ability to purchase additional books below wholesale and sell them directly from your website

Think this is the right publishing model for you?

Traditional publishing is best for established writers. If you’re such a writer–or you have a spectacular story, superbly crafted–this may be for you.

Submit your work

Or maybe traditional publishing isn’t for you?


We publish two ways.

Meet your publisher and executive editor.

John Köehler and Joe Coccaro talk about their passion—helping other authors achieve their dreams.

Here’s our gift to you.


Pocket Guide to Publishing: 100 Things Authors Should Know

“A clever and candid look under the hood of today’s publishing vehicle.” —Shari Stauch, CEO and creator of Where Writers Win “I wish Pocket Guide had been available when I started out.” —Betsy Ashton, author of The Mad Max Mysteries, president of the Virginia Writers Club “A real no nonsense guide for authors that cuts to the chase about publishing.” —William Hazelgrove, bestselling author of The Pitcher and twelve other books Ooh, I need this!