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The Big Split

The Big Split

Social scientist and international consultant David Ryback offers an in-depth overview of the fascinating dynamics of The Big Split, focusing on . . .

  • the intense support for former President Trump,
  • the psychological secrets to why QAnon grew so quickly,
  • a neuroscientific explanation for the January 6 assault on the Capitol,
  • a clear explanation of how algorithms work,
  • what has contributed to the loss of trust in the government since 9/11,
  • how to bridge the gap to communicate successfully with someone on the “other side,”
  • the origins and power of conspiracy theories,
  • and finally, how a reliable democracy like the US can turn into a complete dictatorship if we don’t make some changes.
Pages: 262
Pub Date: 04-25-2023
Softcover: 18.95 9781646639496
Hardcover: 26.95 9781646639519


The reviews are in…

David Ryback, PhD, is a social scientist, an international consultant to heads of corporations and educational institutions, and the author of eight books and over sixty professional articles. At the University of Vienna, he completed research on the evolution of trust and then began writing The Big Split. He is also a book critic for many publications, including Psychology Today and Speaker, the national magazine of the National Speakers Association, of which he has been a long-standing member, including board involvement over the years.

All books by this author