Creative & Production
Front Cover Design
The front cover design is the beginning of the creative development cycle. Our designers will setup a call with the author to discuss the cover, to brainstorm ideas and to build rapport. The author will provide examples of covers they like during this process. Then they will create and present 3-4 cover options based in part on the discussion with the author. Next the author will rank the covers from favorite to least. No alterations, direction or design shifts are allowed by the author, however the rankings by the author helps us to pick the two best covers for the cover polls: https://www.koehlerbooks.com/cover-polls/
Authors and designers will collaborate throughout the creation of the cover, and the publisher will make the final choice.
Book marketing is a partnership between the author and the publisher. The publisher promotes the book upstream to Ingram, other distributors and booksellers by making sure the title is accessible at a good wholesale rate and is returnable. The author primarily promotes the book downstream to readers.
Köehler Books partners with authors to create comprehensive marketing programs that includes conventional media, social media, and other ways to build a buzz and raise awareness about your book. We also train and coach emerging authors on the best methods for reaching out to readers using low-cost guerilla marketing techniques as well as working with publicists and marketing professionals.
This is the process where you will work directly with our executive editor Joe Coccaro or an editor he assigns you. The process is collaborative, yet decisive. We will provide our edits as review items so you can see exactly what changes we have made or recommend. In some cases we may start the process by asking you to cut or alter specific sections of the manuscript.
After your manuscript is edited it will go to text layout, where the words are flow into the actual book format. The designers will handle all aspects of this phase, including title page, legal page, pagination and headline fonts, etc.
Copyediting & Proofreading
From layout the text goes to a copyeditor who will follow our style guide, paying particular attention to grammatical usage and rules, as well as stylistic issues like spacing. The copyeditor will contact the author if there are any significant questions about the text.
Cover wrap and text layouts
The cover wrap layout includes the front and back covers as well as the spine. The designer will ensure that the back-cover synopsis reads well, along with author photo and biography. We also add the bar code and BISAC information and pricing.
Client approval of all layouts
Once the proofreading and layout phase is complete, PDF proofs of the text and cover layout are emailed to the author. The author marks up the layouts using Adobe Acrobat Reader directly on the files and returns the files to Köehler Books. After client approval the book moves to printing.
Tip sheets are essentially an information sheet that includes your cover, description, author bio and buying information including price and ISBNs. Our authors use tips sheets in many ways, and we recommend they include them with any email or snail mail package about the book, or when the author visits a bookstore or an event. The tip sheet prevents any chance that they do not have enough information about the title. See a sample tipsheet here.