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There’s a lot of engineering that goes into publishing a high-quality book that properly brands an author and attracts readers, and while there is no right solution to publishing, there are best solutions. Join John Koehler, president and publisher of Koehler Books, on October 27 at 1:00 CST as he shares tips that will help authors evolve into publishing professionals, such as how to:

  • Achieve a quality product
  • Present yourself as a professional
  • Conduct market research
  • Own the web
  • Invest money in what matters most


John Köehler, president and publisher. John is the company founder and runs its day-to-day operations. He is an award-winning graphics designer, and the author of five books. He was awarded the lifetime achievement Silver Medal by the Advertising Federation of Hampton Roads in 2016. He earned a BFA in Communications Arts and Design from Virginia Commonwealth University and attended graduate studies at George Washington University in Washington, D.C. John’s professional career includes being senior art director of a major advertising agency and running a design studio. John lives in Virginia Beach, VA and is active in his church. He has helped run a ministry dedicated to helping children with disabilities, a cause he is still very much dedicated to. John made an international splash in 1991 by winning the Boomerang World Championship in Perth, Australia and was a member of the Foster’s Boomerang 2000 Team, a touring troop that taught professional athletes, and others, the gospel of boomerangs.