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Books by Shaun Belding

  • The Journey to WOW: The Path to Outstanding Customer Service and Loyalty

    “Complacency is the enemy. Be as vigilant with your customers as you would your dearest friend.”

    The Journey to WOW is an entertaining, humorous and deeply insightful guide to creating fierce customer loyalty, and transforming an organization’s culture into one obsessed with customer experience. Using a unique business parable, WOWdelivers penetrating “ah-ha” moments in a lighthearted, sometimes laugh-out-loud writing style. It will resonate with anyone who deals with customers in any type of organization–from the newbie part-time employee, to the corporate CEO.


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Shaun Belding is CEO of The Belding Group of Companies, an award-winning company that has helped organizations create outstanding customer experience, dynamic leaders and engaging workplaces for over 25 years. Shaun is author of five previous books, published internationally in 12 languages. He is recognized as a leading global expert on customer service, service recovery, employee performance and building positive workplaces.