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Books by Juana-Catalina Rodriguez

  • Unsettled Disruption: Step-by-Step Guide for Harnessing the Evolving Path of Purpose-Driven Innovation

    The global disruption caused by the pandemic, climate change, technology, and new customer expectations is unparalleled. Overnight, entire economies, education systems, and social infrastructures came to a grinding halt. Nowadays, many companies, organizations, business leaders, and entrepreneurs face the test of redefining their strategy in a short time frame. As widespread crisis lurks as our ever-present reality, the question arises of how to develop new systems and societies that possess the resilience needed to thrive under uncertain conditions.

    As we know, creativity doesn’t always arrive like a lightbulb switching on in our heads. It requires a better understanding of the problem you want to solve and all elements involved. Unsettled Disruption provides a systematic process to consider external factors, your industry’s chances of disruption, and the pillars that would help you build your strategy. This practical guide combines the concepts, tools, and dozens of proven business cases and stories from the author’s experience.

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Juana-Catalina is a serial intrapreneur and entrepreneur. She had developed multiple innovation projects in several industries, including fast-moving consumer goods, retail, financial services, mobile retail, cloud storage, digital identities, digital transformation, and social innovation across Asia-Pacific, Europe, Latin America, and North America.She is a startup advisor, author, and founder of JnC Nova. This company helps startups, intrapreneurs, and other innovators accelerate their development and grow their businesses by streamlining their innovation processes. Juana-Catalina is an executive coach for the Stanford GSB Seed-Stanford Institute for Innovation in Developing Economies and Stanford GSB LEAD for global executives and entrepreneurs.