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Books by Guillermo Kopp

  • Digital Life

    How will the financial services industry prevail over the most significant challenge in its history? Simply put, it will rapidly become digital. To fast forward, Digital Life will inspire industry leaders with a comprehensive and compelling vision to shape the future.

    To compete and remain relevant, financial firms will need to adopt digital technologies at an ever-increasing pace. New demand for online access, digital collaboration, and immediate response will cause a shift towards more digital interactions, especially given the impacts of the COVID-19 pandemic.

    In this digital era of financial services, firms will have to shift their focus to provide exceptional and ultra-personalized experiences. What aspects of transformation will Digital Life uncover? Nine primary areas, as wave after wave of innovation, advances in intelligent digital interactions, demographic shifts, and industry consolidation will combine to create a new business and operating model for financial services.


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Guillermo Kopp drives complex digital transformation programs at Microsoft, and his career spans over thirty years in the financial services industry. Guillermo previously served as the executive director of TowerGroup, sixteen years as international staff at Citigroup, and as the corporate CIO of Aerolineas Argentinas, as well as in the International Air Transport Association in Switzerland. He earned an MS in project management from George Washington University and a computer science degree from the University of Buenos Aires. He is a native of Argentina and became a US citizen in 2003.