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Pocket Guide to Publishing

Pocket Guide to Publishing

Publisher John Koehler and executive editor Joe Coccaro share 100 golden nuggets of wisdom that help answer the many reoccurring questions that authors have.

How collaborative should the process be with a publisher? What is a decent royalty percentage? How is the price of your book determined? Do you need to have an attorney look at a contract before you sign? What’s the difference between line and copy editing? How much and what kind of marketing should an author expect to do?

These questions and many more are answered in this pocket guide to publishing.


Pages: 164
Pub Date: 08-01-2016
Softcover: 12.95 978-1-63393-322-4
Ebook: 4.99 978-1-63393-323-1


The reviews are in…

Joe Coccaro, vice president and executive editor, is in charge of acquisitions. Joe joined the company after nearly three decades as reporter, columnist, editor and senior newsroom manager at several major newspapers, including Virginia’s largest and most widely circulated daily, The Virginian-Pilot. Joe holds an M.A. in writing from the S.I. Newhouse School of Communications at Syracuse University, where he also studied as an undergraduate. Joe has won dozens of individual writing awards and has edited work that has been nationally recognized. He has coached hundreds of news writers, novelists and nonfiction authors, and has taught writing at two Virginia universities. He also has ghostwritten books and has a novel underway. Joe is a competitive runner and cyclist and five-string banjo picker. He lives in Cape Charles, Virginia, on the Chesapeake Bay.

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John Köehler is the author of seven books and is the publisher at Köehler Books Publishing. He is an award-winning graphic designer and was the director of Young Life Capernaum in Hampton Roads, a ministry for kids with disabilities. John is the 1991 Boomerang World Champ and coached the U.S. Team to a World Championship in 2002. John is married to his beautiful Patty and father to the awesome Kimmi and Danielle, grandfather to Eli and Lilli.

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