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Getting Reviews, Endorsements and Awards

Köehler Books authors are responsible for the solicitation and acquisition of endorsement quotes, awards and reviews. Köehler Books does not send out advanced review copies (ARCs) to reviewers, authors or individuals unless sent a specific request by a reviewer, blogger or other endorser. We will consider such requests from authors if they are told the work must come from the publisher.


Acquiring reviews and/or endorsement quotes is hard work and is all about building relationships.

Endorsement quotes and reviews will be considered for use on the back cover and interior text of the book. A quote may also be used on the front cover if it is superior and from an excellent source. Köehler Books reserves the right to selectively pull a section of a quote to fit the space available.

Authors should plan on seeking quotes using the following methods:

1) Manuscript Galleys – After the cover is designed, the author can add it to their Word document, print it and send it as is. This is a good plan for seeking awards and trade reviews that require longer lead times prior to the publication date.

2) Digital ARCs – These will be provided as soon as the author has signed off on the book layout in final form. They are a copyable PDF of the text with the cover added. These are used with great success by our authors for the acquisition of quotes and reviews.

3) Printed ARCs – The author will receive a certain number of printed ARCs according to the contract, and may then buy additional copies for use in obtaining quotes and reviews. They are finished books and may be sold at events.

Generally speaking, preferred quotes/reviews would be listed as follows, from best to least.


  • Trade Reviewers (Publishers Weekly, Kirkus, Library Journal, etc. See below)
  • Bestselling authors within the same genre
  • Bloggers with large following related to book subject
  • Amazon Reviewers
  • Bestselling authors
  • Experts in the field the book covers (e.g., a heart surgeon for a medical thriller, a general officer for a military thriller)
  • Published authors
  • VIPs – individuals who are known in the community or with a prestigious job
  • Media personalities

The following is a partial list of trade reviewers you may contact:


Authors may submit their books for various awards. Some are broad-based and national in scope, and others are regional or specific to the genre or area of interest that the book covers, such as the Civil War, or women’s Rights. Authors are encouraged to find an award that is uniquely suited to your book.


The author is responsible for applying to all awards. All expenses for books and other associated costs must be covered by the author unless otherwise agreed to by Köehler Books. Köehler Books will respond if requested by the awards committee or program.


Following is a short list sampling of awards to consider: